Target Audience

Our Target Audience:

• Our core target audience would be young (under 30), both boys and girls, who enjoy music styles from different cultures, dancing, partying and watching independent films (our track is taken from the Motion Picture…) A secondary audience could be younger consumers between the ages of 8 and 18, particularly girls who would aspire to be like the star of the video.
• The tastes and attitudes of our core audience in a media context would particularly be the enjoyment and consumption of films and music from varying cultures; particularly Spanish and South American inspired mediums. On a social level, the core audience would enjoy go out to clubs, dancing and being with friends. In many ways the video would appeal to girls who enjoy going out, as it includes scenes of getting ready, and girls running around having fun.
• The main function of this style of music is to raise spirits and as a track to dance to – it’s upbeat, catchy, fast-paced and repetitive.
• The audience could interpret this video to help them construct various identities. The most obvious would be the South American, sexy, carnival-going, Spanish dancing, hunk or mama. However, there are also identities such as being a party-goer socialite, wearing glamorous and theatrical clothing, and being someone that other people admire.
• Typically this music would be consumed at a club, bar or party to get people dancing, however consumers may also listen to it when getting ready to go out or when trying to raise their mood when working at home!